About Us

Meet Kristy Vallely, one of Australia’s OG ‘mummy bloggers’ (don’t worry, we hate that term too!) who turned her knack for authentic storytelling into a movement. Long before personal branding was a thing, Kristy was building genuine connections online, growing her platforms to over one hundred thousand followers who tune in for her refreshingly honest take on motherhood and life. Her advocacy work caught national attention, landing her on 60 Minutes discussing the parenting issues that matter. But Kristy’s superpower isn’t just talking the talk, she’s a community builder who walks the walk. As an elected Councillor, she channels that same energy into local government, proving that building bridges and bringing people together works everywhere. When she’s not hosting sold out women’s events across the country or empowering women to lift each other up, you’ll find her surrounded by her beloved pets, probably writing in yet another new planner she bought to fuel her dopamine addiction.

 

Amy Turnbull brings strategic thinking to places it’s never been before, like your messy Tuesday morning or that life decision you’ve been putting off. After building a successful media career, she shifted into advocacy work championing small businesses, which led to her next role as the right hand woman to a city  Mayor. Her knack for research, strategy, and problem solving took her to the state government, where she uses the power of people to tackle complex challenges. But here’s the thing that sets Amy apart: she realised that strategic frameworks shouldn’t just be for boardrooms and government departments. As one of the youngest Australians to be awarded an honorary MBA, she’s proof that big thinking can transform everyday life. When she’s not revolutionising how women approach personal change, you’ll find her hunting at op shops for secondhand books, even though her current collection is already putting her dangerously close to hoarder territory.